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slug: "case-studies"
title: "Case Studies"
business_name: "Mi6 Agency"
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template_version: "v2"
---

# Case Studies

## What this page is

This is where we document the client engagements we’re most proud of—the problem a client walked in with, the work we did together, and the outcome they walked away with. The purpose is to give you a feel for the kinds of ventures we serve, the kinds of results we aim for, and the way we approach a new engagement.

## Who we are

We are Mi6 Agency, a marketing and venture development firm founded on **November 8, 2009** by Chris Herbert. We are a remote team that calls **Bruce and Grey Counties, Ontario** home, and we also keep a presence in **Oakville, Ontario**.

We work with entrepreneurs, small businesses, and growth-stage ventures across the lifecycle—start, grow, scale, and exit—and we frame our work around three commitments: **Empowerment, Support, and Freedom**.

## The kinds of ventures we serve

Across our engagements, the businesses we partner with tend to fall into a few recurring categories:

- **Entrepreneurs and small business owners** — our core audience, from solo founders to teams in growth mode.
- **Rural and small-town ventures** — including work in agriculture and through our **AREA 81 Rural Entrepreneurship Accelerator** program.
- **Technology firms and specialized consumer services** — including B2B tech and laser eye care centers.
- **Local tech and business communities** — most visibly through building and operating **Silicon Halton**, a regional tech community we helped grow to roughly **1,500 members** with hundreds of events.

## How we approach an engagement

Our methodology is consistent across the engagements below. Every project runs through the same four-step lens:

1. **Value creation, delivery, and capture.** We start from a business-model perspective—what value is being created, how it reaches the customer, and how the venture captures it.
2. **Outputs and outcomes.** We focus on venture-development activities *and* the goals they tie to, so the work is always traceable to a measurable result.
3. **Running Lean discipline.** Chris is a **Level 1 Leanstack Coach**, so we apply the Running Lean methodology—validated problem–solution fit, customer discovery, and metric-driven iteration.
4. **Marketing as a daily operating function.** We integrate marketing into how a business runs day-to-day, rather than treating it as a one-off campaign.

## Representative client outcomes

We have not published a full case-study library on our site. To respect client confidentiality and because every engagement is bespoke, detailed write-ups—with named clients, timeframes, before/after metrics, and the specific tactics we used—are shared directly during a discovery conversation.

The outcomes below are representative of the work we do, not a guarantee of any specific result.

### Growth-stage venture — acquisition track

- **The work:** Full venture development and go-to-market support for a growth-stage company.
- **The result:** Drove the business from **$15M to $40M**, culminating in a successful acquisition.

### Startup — go-to-market build

- **The work:** Took a startup to market from an early stage, including positioning and customer development.
- **The result:** The venture was acquired following the go-to-market build-out.

### Venture-capital mandate — exit prep

- **The work:** Prepared and promoted a portfolio venture for acquisition on behalf of a venture-capital partner.
- **The result:** The venture reached a successful exit under our repositioning.

### Community build — Silicon Halton

- **The work:** Stood up and operated a regional tech and entrepreneur community.
- **The result:** Grew the community to roughly **1,500 members** and ran hundreds of events.

### Performance-marketing engagement — representative metric range

- **The work:** A performance-marketing engagement delivered by a team member on our extended bench, focused on paid acquisition and conversion optimization.
- **The representative result range:** approximately **50% reduction in customer acquisition cost (CAC)**, approximately **18% increase in average order value (AOV)**, and approximately **30% growth in return on ad spend (ROAS)** across the optimization cycle.

> We treat these figures as representative of the work we do, not as a guarantee. Each engagement is scoped to the venture's stage, market, and starting baseline.

## Industries represented in our work

| Industry / venture type | Representative work |
|---|---|
| Agriculture / agtech | Rural entrepreneurship programs and ecosystem work |
| B2B technology | Marketing and customer development for tech firms |
| Healthcare services | Laser eye care centers |
| Community / public-good | Silicon Halton tech community build |
| Rural small business | AREA 81 accelerator cohort |

## Who we have worked alongside

Through Chris Herbert's network and our extended partnerships, we have worked with or alongside founders and leaders from organizations including GEOTAB, Cisco, P90X, Atari, Einstein Bagels, Mattel, RxBars, YPO, EO, Lending Tree, and Freshbooks—spanning consumer brands, B2B tech, fitness, fintech, and entrepreneur organizations.

## What we don't publish publicly

We do not maintain a public case-study library on our website. Detailed write-ups—with named clients, timeframes, before/after metrics, and the specific tactics we used—are shared on request during a discovery call.

If you are evaluating us for a project, the most useful next step is a 30-minute discovery conversation.

You can reach us at https://mi6agency.com.

## See also

For the underlying service offerings that show up across these engagements, see our Marketing Services page on mi6agency.com. For internal templates we use to write up engagements, those live in our SOPs and are not part of this public page.